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>> 高等继续教育 / 管理学
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佳题速递：
题型描述: 阅读理解 By the time the Olympics begin in Atlanta this summer, the business world will have spent more than $ 1 billion to link their names and products to the Olympic Games. There are 10 Worldwide Sponsors, 10 Centennial Olympic Partners, about 20 regular sponsors and more than a hundred licensees. The Atlanta Games will boast an “official" scouring pad and timepiece, two official game shows, and three official vehicles: a family car, an import minivan and a luxury sedan. But what exactly do these companies reap for their huge investment? At the very least, they command tickets to the most popular events, invitations to the best parties and prime hotel rooms. But most of all, according to US Postal Service, it is purchasing the right to spend money. And the right to spend money is expensive. The biggest backers, Olympic sponsors like Anheuser-Busch, Coca-Cola, Mcdonald's and Xerox, commit up to $ 40 million. But, getting the rights to the Olympic rings is only half the battle. The other half is the challenge to sort of wrap their product brands around that image. Often that means TV time. And at roughly $ 400 000 per 30-second spot, some of the biggest sponsors have already locked up every commercial slot in their product categories that NBC has to sell. Not everyone is convinced that the Games are worth the price of business admission. The biggest and most conspicuous naysayer is Nike. Its spokesman says:“If I see a Reebok official who may not be in the best shape firing the starting pistol and Carl Lewis wearing Nike shoes, I'm going to go with Carl because that's the authentic link." Nike's strategy is hard to argue with - instead of sponsoring the Olympics, it sponsors Olympians. Yet even Nike wants a piece of the Atlantic action. Along with some other nonsponsors, Nike is trying to dot downtown Atlanta with billboards. Advertisement, it's another Olympic event.英语阅读I 应用水平分析法进行分析评价时关键应注意分析资料的( )。财务分析 书籍设计的开本根据具体情况，按原稿、内容、用途、读者等确定。 书籍设计 名词解释 零息债券金融市场学 和泰国一样，云南地区的（）男子必须出家当一段时间和尚，否则，男子在社会上没有地位导游基础知识 腹泻患儿静脉补液后出现四肢乏力、腹胀、肠鸣音减弱，腱反射减弱，心音低钝，可考虑可能发生了儿科护理学(护理本)