题干
阅读下面的文章，根据文章内容给题目选择正确的答案。
Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understand. Both of them can work. The effect depends on the type of customers and the type of products.
A hard sell is a kind of more direct and forceful sales tactics. The sales person just keeps explaining how good the product is, why people should buy it and even how the prices might increase if the consumer walks off.
A soft sell is a different approach. The sales person tries to build trust with consumers. He doesn’t put pressure on them to buy things, just recommending a product and letting the consumers make their own decisions.
An example of soft sell is to distribute free samples to which customers often respond favorably. Businesses can use free samples to build rapport and engage customers in products or services. Recommending products between friends is a little bit like doing soft selling. People don't really care if someone else buys the product. They are just giving their honest opinions and trying to be helpful.
Humor in advertising is also used to attract the consumer's attention and get them interested in the products or services. Customers often resist hard sales tactics, thus making soft-selling much more effective for success.
1. What's the topic and main idea of the passage?
A. Selling Strategy – Sales Staff
B. Sales Staff – What Sales Staff Should Know
C. Selling Strategy – Hard Sell and Soft Sell Strategies
2. Customers often _ _ _ _ _ _ _ _ _ hard sales tactics, thus making soft-selling more effective for success.
A. resist
B. oppose
C. object
3. Examples of soft sell mentioned in the passage include _ _ _ _ _ _ _ _ _ _ .
A. telling customers how good a product is
B. recommending products among friends
C. putting pressure on customers to buy products
4. Making humorous advertisements is one of the approaches companies use to _ _ _ _ _ _ _ _ _ _ .
A. reduce selling costs
B. arouse people's interests
C. avoid the shortage of sales staff
5. According to the passage, _ _ _ _ _ _ _ _ _ _ .
A. soft sell is expensive
B. hard sell is rarely resisted by customers
C. soft sell is preferred by business companies
反馈
解析：
1.本题要求对短文的话题和中心思想做出判断。根据短文第一段的信息可以看出，短文的话题是hard sell and soft sell，短文要讨论的是这两种销售方法的具体内容。选项A和B均关注sales staff及其相关信息，并非短文要讨论的话题和主题。因此，正确答案为C。
2.本题为词义辨析题，考察对resist，oppose，object词汇的理解。这三个词都有抵制或反对的含义，resist通常指来“拒绝接受，抵制”，oppose通常指“反对（计划、制度、政策等）”，object指的是“不赞成某件事，反对”。因此，正确答案为A。
3.本题为细节题。本题考查的信息均出现在短文的第4段，本段只提到了两种促销的方法。因此，正确答案为B。
4.本题为细节题。本题考查信息出现在做后一段，选项A和C短文中未有提及，因此，正确答案是B。
5.本题为推理题。选项B与文中信息相反，选项A短文并未提及，短文最后一句话的含义与选项C最为接近，因此，正确答案为C。