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网络远程教育期末考试【税法】模拟试题
10.偶然所得应缴纳的个人所得税税款,一般由获奖人主动自行申报纳税。( )
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题型描述: 阅读理解The next time youˊre watching television, pay attention to the advertisements. Even if the ad is for a womanˊs personal product, or baby diapers, the chances are that a manˊs voice is used in the commercial. Why? Because a manˊs voice carries more weight and authority to many people. Advertising agencies hire psychologists to determine what makes people respond to an ad by purchasing the product. Most people are conditioned to obey their fathers. Advertisers know a kindly male voice talking about the product in the last five seconds of a commercial has a subliminal (潜意识的) effect on the consumer. The consumer obeys that voice, leading to the purchase of one brand over another. This is especially important in products that are basically the same, such as detergent, or washing powder. Research proves that most of these products are equally effective: the only difference may be the scent, or perhaps the color. But consumers may not be aware of that. There are exceptions, of course. My grandmother, who is 87 years old, is one of the few people not influenced by commercials. She turns the television sound off when a commercial comes on TV. When asked why, she replied, ″Men sell that stuff. And what does any man know about washing clothes?″1.Some products, such as washing powder, are basically the same, except for _ _ _ _ _ _ A. the priceB. the expiry dateC. the scent or colorD. the purchasing method2.The focus of the passage is on _ _ _ _ _ _ A. the visual effect of adsB. the beauties in adsC. the voice in adsD. the design of ads3.The products mentioned in the passage are mainly designed for _ _ _ _ _ _ A. womenB. menC. childrenD. old people4.According to the passage, a male voice usually appears _ _ _ _ _ _ an adA. in the middle ofB. all throughC. at the end ofD. at the beginning of5.A manˊs voice is often used in an ad because it carriesA. more informationB. more experienceC. more certaintyD. more influence
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