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 高等继续教育 / 现代推销技术

题型描述: 案例分析

赵新是某家电销售公司的销售员,他特别擅长向顾客演示他所推销的各类家用电器。例如他最乐意向顾客示范推荐滚筒洗衣机。为了向顾客演示滚筒洗衣机如何不伤衣料、纽扣,他把钢笔放入滚筒里,让它随衣物一起滚动。有一次,当他正向顾客作演示时,钢笔裂开了,墨水沾满了正在洗衣机内洗涤的衣物。


你对赵新演示商品的方法有何意见?


如果你是赵新,你将如何向顾客解释,如何做?


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