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网络远程教育期末考试【企业战略管理】模拟试题
在一个行业中,可能有几个战略集团,也可能会只有一个战略集团。
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  • 题干二、阅读理解:阅读下面的对话,选择合适的内容将对话补充完整。 (教材对话原文) Marry: What do you plan to do for your holiday? Jeff: Come on, it went up in smoke. 回答ABCDE正确获得10.00分中的10.00分 Marry: Wow,you are going for a business trip next week? Where? Jeff: Xiamen. Marry: 回答ABCDE正确获得10.00分中的10.00分 Jeff: By train. You know our boss is afraid to take a plane because of high anxiety. Marry: Actually, it's not so awful to take a plane if you don't look out the window. Jeff: Good idea! Marry: Well, Xiamen is a perfect place to be on holiday, you know. Jeff: I know. But a business trip is tiring to me. Marry: Oh, take it easy. 回答ABCDE正确获得10.00分中的10.00分I like taking occasional business trip for a change of pace. Jeff: I hope so. Marry: I think you should take advantage of this good opportunity to go on a business trip with our boss and gain the boss's favor. Jeff: 回答ABCDE正确获得10.00分中的10.00分. I think it makes sense. Marry: You know, I've dreamed a thousand times that I could lie down on the beach of Xiamen to relax myself. Jeff: So have I. But it's not always nice and sunny there, sometimes cloudy and rainy. Marry: Come on, I don't think it will spoil your trip. 回答ABCDE正确获得10.00分中的10.00分 Jeff: Thanks a lot.   A. By plane or by train? B. Maybe it's not so bad as you imagined. C. I have to go on a business trip with my boss. D. Anyhow, I hope you'll have a nice trip. E. Hey, that sounds like a really good idea.反馈解析: 1. 上句Marry向Jeff询问假期的打算,Jeff的回答看得出其心情不算太好,因此本句需要一个陈述原因的句子进行解释和说明,所以选择C。 2. 下句通过Jeff的回答不难看出,Marry问的是通过什么交通方式前往目的地,所有选项里,只有A符合。 3. 上句Jeff向Marry抱怨自己为出差所累,通常情况一方会安慰抱怨方,所以答案是B。 4. 上句Marry向Jeff提了一个建议,即改变此前消极的观点,将本次差旅作为和上司加深印象的机遇,而从Jeff的答语中可以发现他表示赞同,所以答案是E。 5. 通过Jeff也表示感谢的答语可以推断上句应该是临行前Marry向Jeff表达的祝语,所以选择D。理工英语4
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  • 如果市场上消费者需要多样化,企业适合采用差异化战略。(     ) 营销管理
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