题干
阅读下面的文章，根据文章内容判断文章后的句子是正确（T）还是错误（F）。
The marketing mix consists of ‘the four Ps’: providing the customer with the right product at the right price, presented in the most attractive promotion and available in the easiest place. The product is not just an assembled set of components: it is something customers buy to satisfy a need they feel they have. The image and the design of the product are as important as its specifications. Then the product must be priced so that it competes effectively with rival products in the same market. In addition, the product should be presented to customers through advertising (e.g. TV commercials, newspaper advertisements or posters), packing (e.g. design, labels, materials), publicity, public relation and personal selling. Finally, the product must be available to customers through the most cost effective channels of distribution. A consumer product must be offered to end-users in suitable retail outlets, or available on hire purchase or by mail order.
1. The author of the article intends to explain to us what the marketing mix is.
2. Customers’ satisfaction matters greatly to a product.
3. The price of a product must be exactly the same as rival products in the same market.
4. To make your product known to the public, advertising is the only consideration you need to take into account.
5. A product can reach customers, according to the text, through retail outlets, hire purchase, mail order and online sales.
反馈
解析：
1.本题为主旨题。本文的第一句话即是文章的主旨句，既交代了全文的话题（the marketing mix）也道出了其中心思想（the four Ps in marketing）。因此为答案T。
2.本题为细节题。文中第2句准确表达此含义，因此答案为T。
3.本题为细节题。文中第 4句是针对产品价格的，但并非此意；再者，根据市场经济常识，产品价格不可能完全一致，因此答案为F。
4.本题为推断题。文中论及产品推销时提到了多种手段，如包装、公共关系和个人推销，并非广告一种， 因此答案为F。
5.本题为细节判断题。文中最后一句话介绍了不同的销售方式，但并未提及网上销售，此判断题在细节上与原文是有出入的，因此答案为F。