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河南成教 / 行政组织学
正确率:100%
20
[单选题]
从本质上反映了组织基本功能的组织要素是
A.
人员
B.
经费
C.
目标
D.
权责结构
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行政组织学
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佳题速递:
[判断题] 预制钢筋混凝土多层柱安装,首层柱按柱安装计算,二层及二层以上按柱接柱计算。( ) A.正确 B.错误
建筑工程定额与预算
6[填空题] 被害人有证据证明对被告人侵犯人身、财产权利的行为应当依法追究刑事责任,而公安机关或者检察院不予追究被告人刑事责任的案件。
刑事诉讼法
8[填空题] 健美操的节奏性可分为
舞蹈与健美
彼得.圣吉提出的五项修炼主要包括( )追求自我超越改善心智模式建立共同愿景目标开展团队学习锻炼系统思考能力
管理学基础
李斯特的标题交响诗的代表作品是 1
中外名曲赏析
题型描述: 阅读理解Advertisement can be thought of “as the means of making known in order to buy or sell goods or services”. Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.1、 From the last sentence of this passage we conclude that _ _ _ _ _ . A. advertisement usually cost businesses large amounts of money B. advertisement could hardly convince people of the value of the goods C. businessmen know well that advertisement could bring them more profits D. businesses usually do not pay much for advertisement 2、 The word “media”(in the first paragraph)includes _ _ _ _ _ . A. television B. radio C. the press D. all of the above 3、 Advertisement is mainly paid for by _ _ _ _ _ . A. increased sales B. the customer C. reduced prices D. the producer 4、 Advertisement can increase demand _ _ _ _ _ . A. in a growing market B. in a shrinking market C. in any circumstances D. all the time 5、 Advertisement is often used to _ _ _ _ _ . A. push the sale B. arouse suspicion C. deceive customers D. increase production
统考英语A
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