高等继续教育 / 专科英语II
题型描述: 阅读理解
The next time youˊre watching television, pay attention to the advertisements. Even if the ad is for a womanˊs personal product, or baby diapers, the chances are that a manˊs voice is used in the commercial. Why? Because a manˊs voice carries more weight and authority to many people. Advertising agencies hire psychologists to determine what makes people respond to an ad by purchasing the product. Most people are conditioned to obey their fathers. Advertisers know a kindly male voice talking about the product in the last five seconds of a commercial has a subliminal (潜意识的) effect on the consumer. The consumer obeys that voice, leading to the purchase of one brand over another. This is especially important in products that are basically the same, such as detergent, or washing powder. Research proves that most of these products are equally effective: the only difference may be the scent, or perhaps the color. But consumers may not be aware of that. There are exceptions, of course. My grandmother, who is 87 years old, is one of the few people not influenced by commercials. She turns the television sound off when a commercial comes on TV. When asked why, she replied, ″Men sell that stuff. And what does any man know about washing clothes?″
1.Some products, such as washing powder, are basically the same, except for _ _ _ _ _ _
A. the price
B. the expiry date
C. the scent or color
D. the purchasing method
2.The focus of the passage is on _ _ _ _ _ _
A. the visual effect of ads
B. the beauties in ads
C. the voice in ads
D. the design of ads
3.The products mentioned in the passage are mainly designed for _ _ _ _ _ _
A. women
B. men
C. children
D. old people
4.According to the passage, a male voice usually appears _ _ _ _ _ _ an ad
A. in the middle of
B. all through
C. at the end of
D. at the beginning of
5.A manˊs voice is often used in an ad because it carries
A. more information
B. more experience
C. more certainty
D. more influence
The next time youˊre watching television, pay attention to the advertisements. Even if the ad is for a womanˊs personal product, or baby diapers, the chances are that a manˊs voice is used in the commercial. Why? Because a manˊs voice carries more weight and authority to many people. Advertising agencies hire psychologists to determine what makes people respond to an ad by purchasing the product. Most people are conditioned to obey their fathers. Advertisers know a kindly male voice talking about the product in the last five seconds of a commercial has a subliminal (潜意识的) effect on the consumer. The consumer obeys that voice, leading to the purchase of one brand over another. This is especially important in products that are basically the same, such as detergent, or washing powder. Research proves that most of these products are equally effective: the only difference may be the scent, or perhaps the color. But consumers may not be aware of that. There are exceptions, of course. My grandmother, who is 87 years old, is one of the few people not influenced by commercials. She turns the television sound off when a commercial comes on TV. When asked why, she replied, ″Men sell that stuff. And what does any man know about washing clothes?″
1.Some products, such as washing powder, are basically the same, except for _ _ _ _ _ _
A. the price
B. the expiry date
C. the scent or color
D. the purchasing method
2.The focus of the passage is on _ _ _ _ _ _
A. the visual effect of ads
B. the beauties in ads
C. the voice in ads
D. the design of ads
3.The products mentioned in the passage are mainly designed for _ _ _ _ _ _
A. women
B. men
C. children
D. old people
4.According to the passage, a male voice usually appears _ _ _ _ _ _ an ad
A. in the middle of
B. all through
C. at the end of
D. at the beginning of
5.A manˊs voice is often used in an ad because it carries
A. more information
B. more experience
C. more certainty
D. more influence
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