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>> 成人高等教育 / 市场营销学基础
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佳题速递：
（）年11月 28日，“中国保险信息网”(www.china-insurance.com)面向公众开通运行电子商务与金融 题干二、阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。
Development of Online Marketing
With the introduction of the Internet, there came many changes to the way a company might carry out a marketing strategy. About ten years ago, we shopped only at local stores in the market place using cash. Now a new world has been opened up to people around the globe through the World Wide Web. We are able to browse the fanciest shops in the world from home, “virtually” that is. The technology of secure transactions on the Web has greatly improved and the rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing. Increasingly, online marketing is no longer just an option. It is a necessity.
Online marketing is an electronically-based industry. In short, it refers to the conducting of business through the Internet. It is a way of buying and selling goods and services, and negotiating trade through digital communications.
Online marketing allows businesses to reach a wider market while cutting costs, saving time and eliminating tons of paperwork. Most online retailers ask the customers to pay with a credit card. Regular buyers are issued electronic or digital signatures which are protected by passwords, enabling them to transact business securely via Internet.
Online marketing is still in its early stages, as problems such as how to deal with credit card fraud on the Internet still have to be dealt with. But its future looks rosy. With the development of computer technology, e-commerce will inevitably become a “must” in our everyday lives. There is no doubt e-commerce has come of age.
1. _ _ _ _ _ _ _ _ _ _ changed the way a company might carry out a marketing strategy over the past 10 years.回答ABC正确获得10.00分中的10.00分
A. The Internet
B. Local stores
C. The consumers
2. What does “virtually” mean in Paragraph One?回答ABC正确获得10.00分中的10.00分
A. In reality.
B. By means of a computer.
C. Safely.
3. Which of the following advantages of online marketing is not mentioned?回答ABC正确获得10.00分中的10.00分
A. Reach a wider market while cutting costs
B. Save time and eliminate paperwork
C. Increasing trust between traders and buyers.
4. What problems are still outstanding in online shopping?回答ABC正确获得10.00分中的10.00分
A. Cutting costs.
B. Credit card fraud on the Internet.
C. Eliminating paperwork.
5. Which is the author’s attitude towards online shopping?回答ABC正确获得10.00分中的10.00分
A. Our shopping was only done at local stores on the high street, using cash.
B. Online marketing refers to the conducting of business through the Internet.
C. Undoubtedly the era of e-commerce has arrived.商务英语2 由于事先准备工作没有做好，与会者不清楚会议的议题，致使讨论漫无边际。这是影响会议效果的什么因素？( )
管理沟通
5[名词解释题]
行政诉讼当事人
行政法与行政诉讼法 8[填空题]
（）用以确定摄影瞬间摄影机或像片空间位置，即摄影光束空间位置的数据。河南理工大学 银行汇票的实际结算金额低于出票金额的，其多余金额由出票银行收回。（） 经济法基础