1.  >>  高等继续教育 / 市场营销学
 高等继续教育 / 市场营销学
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题型描述: 单选题
某业务单位市场增长率为15%,相对市场只有率为1.5,该业务单位属于
A.B类
B.C类
C.A类
D.D类
  积分
 参考答案:
 佳题速递:
  • 下列不受侵犯的是国际法学(专)
  • 海因兹·M·戈德曼从推销实践中总结出来的一种行之有效的推销模式。其基本思路是:找出客户需求,促使客户想到需求,推销员说明自己的产品可以满足其需求,并由此而促使客户购买。这种推销模式是(    )。a. “爱达”模式b. “埃德帕”模式c. “费比”模式d. “迪伯达”模式推销策略与艺术
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  • 题干二、阅读理解:根据文章内容,完成选择题(共50分)。 How Google Continues to Keep Employees Happy Working for Google is a dream of many, not just because of what this company has achieved in the last 15 years, but because of its enviable work culture. With about 37,000 employees in 40 countries, you might wonder how Google maintains a motivating work experience throughout its entire company. Working for Google comes with perks that most other organizations can't provide -- bowling alleys, free haircuts, gym memberships, and shuttles to and from work. The company's secret to success is putting the same amount of time and effort into keeping employees happy as it does into innovating products. Back when the company was just a start-up, co-founders Larry Page and Sergey Brin had the goal of making Google a place the most talented people wanted to work at. Their idea was simple: creating a work culture that keeps employees happy will motivate them to do their best and will keep them loyal to the company. “It's less about the aspiration to be No. 1 in the world, and more that we want our employees and future ones to love it here, because that's what's going to make us successful,” said Karen May, the Vice President of people development at Google. Google also makes its employees want to work because managers provide tasks that are inspiring and challenging. Every employee at Google has the opportunity to spend 20% of his or her working time on a project they choose. This freedom takes employees out of their routine and away from the mundane tasks that often make workers feel uninspired about their jobs. Lastly, Google shows each employee just how important he or she is to the company. Each employee, regardless of her spot on the totem pole, has an influence on how Google performs. “If you value people, and care about them as whole people, one thing you do is giving them a voice, and you really listen,” May said. Google does just that by hosting employee forums every Friday, where they discuss the 20 most-asked questions. Employees have access to all company information, adding a sense of trust, and employees and leaders work together to solve problems. 操作提示:通过题目后的下拉选项框选择正确答案。 1. How would you describe Google?回答ABC正确获得2.00分中的2.00分  A. Medium-sized international company  B. Large global enterprises  C. Large American company 2. Which one does NOT belong to the methods that Google motivate its employees?回答ABC正确获得2.00分中的2.00分  A. Promoting the employee who has more influence on Google the higher job position.  B. Shuttling the employees between home and office.  C. Offering entertaining equipment in workplace. 3. Who founded Google?回答ABC正确获得2.00分中的2.00分  A. Larry Page and Sergey Brin  B. Karen May  C. Sergey Brin 4. If you are a normal employee of Google, what could you do EXCEPT?回答ABC正确获得2.00分中的2.00分  A. Know all information of Google and discuss questions with your leaders.  B. Only work for the project you choose.  C. Play bowling with your colleagues and get away from mundane errands. 5. What is Google's secret to success?回答ABC正确获得2.00分中的2.00分  A. Innovating hi-tech products.  B. Paying high salary to the employees and practicing strict management.  C. Valuing the happiness of its employees as much as innovating good products.反馈答案:1. B 2. A 3. A 4. B 5. C 解析: 1. 这是一道归纳题。本题询问“如何描述谷歌”。此题信息对应文章第一段,所以选B。 2. 这是一道细节题。本题询问“谷歌奖励员工的方式”。此题信息对应文章第二段第一句话,谷歌提供给员工的福利,bowling alleys, free haircuts, gym memberships, and shuttles to and from work,所以选A。 3. 这是一道细节题。本题询问“公司的创始人”。此题信息对应文章第三段第一句话,所以选A。 4. 这是一道推断题。本题询问“作为谷歌的员工,能做的事”。此题可以从文章的第五段对应的信息,Every employee at Google has the opportunity to spend 20% of his or her working time on a project they choose,推断员工自己选择的项目不是工作的全部,所以选B。 5. 这是一道归纳题。本题询问“成功的秘诀”。文章第三段提到“创造员工怡悦的企业文化”,文章第七段提到“倾听员工的声音”,所以选C。管理英语4
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