题干
二、阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。
The qualities of a good questionnaire
It should be noted that one does not start by questions. Firstly.we have to decide 'what are the things one needs to know from the respondent in order to meet the survey's objectives?' ，we should decide the target respondents.At the outset, the researcher must define the population about which he/she wishes to generalise from the sample data to be collected.Thirdly,we have to decide the question contents.opening questions should be general and easy to answer so that the respondents have the patience to finish next.and then we can offer some specific questions get more data from the respondents. .we couldn’t ignore the physical appearance of our questionnaires.If our questionnaires look like a mess.People would not be willing to us answer our questions....