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 高等继续教育 / 现代推销技术

题型描述: 案例分析

日本大阪有一家公司,经过苦心设计,研制了一种可放置茶具、餐具等物品的盒子,这种盒子可以像百页窗那样上下移动,颇有新意,又外形美观,可投放市场以后,却销售不佳,盒子在仓库里堆积如山。有一位来自东京的推销人员。在了解了这些情况之后,对该公司的经理说:给我1000只盒子、让我来试试看。仅仅过了一个月,需要盒子的订单就开始源源不断了。原来这位推销人员拿着盒子到一家家旅馆去推销。请把这种盒子放在客房的冰箱上面,我们过去是先用白布铺在冰箱上,白布上再放置杯子、开瓶启子等东西,上面再盖上白布,每天每间客房要换洗两块白布。如果把这些用品放在盒子里,就用不着天天换洗白布了,我把盒子留几个在你们旅馆里,过两个星期再来看看。就这样,盒子留在了旅馆,试用下来,旅馆的服务人员及旅客都觉得它很不错,于是各旅馆纷纷提出要货的要求,订单开始源源不断地出现在公司经理的办公桌上。


推销员在推销盒子时,是怎样激发起顾客的购买欲望的?


这位推销员使用的是哪一种推销方法?


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